APA Citation

Lamb, C., Hair, J. F., & MacDaniel, C. D. (1994). Principles of marketing (2nd ed.). Cincinnati.Ohio: South-Western Publishing.

Chicago Style Citation

Lamb, Charles., Joseph F. Hair, and Carl D. MacDaniel. Principles of Marketing. 2nd ed. Cincinnati.Ohio: South-Western Publishing, 1994.

MLA Citation

Lamb, Charles., Joseph F. Hair, and Carl D. MacDaniel. Principles of Marketing. 2nd ed. Cincinnati.Ohio: South-Western Publishing, 1994.

Warning: These citations may not always be 100% accurate.