APA Citation

Hofmeyr, J. H., & Rice, B. (2000). Commitment-led marketing: The key to brand profits is in the customer's ming. Chichester: John Wiley and Sons.

Chicago Style Citation

Hofmeyr, J. H., and Butch Rice. Commitment-led Marketing: The Key to Brand Profits Is in the Customer's Ming. Chichester: John Wiley and Sons, 2000.

MLA Citation

Hofmeyr, J. H., and Butch Rice. Commitment-led Marketing: The Key to Brand Profits Is in the Customer's Ming. Chichester: John Wiley and Sons, 2000.

Warning: These citations may not always be 100% accurate.