Mathieson, R. (2010). The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. New York: American Management Association.
Chicago Style CitationMathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: American Management Association, 2010.
MLA CitationMathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: American Management Association, 2010.
Warning: These citations may not always be 100% accurate.