APA Citation

Preston, I. L. (1996). The great American blow-up: Puffery in advertising and selling (Rev. ed.). Madison, Wis.: University of Wisconsin Press.

Chicago Style Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis.: University of Wisconsin Press, 1996.

MLA Citation

Preston, Ivan L. The Great American Blow-up: Puffery in Advertising and Selling. Rev. ed. Madison, Wis.: University of Wisconsin Press, 1996.

Warning: These citations may not always be 100% accurate.