APA Citation

Sudman, S., & Blair, E. (1998). Marketing research: A problem-solving approach. Boston: Irwin McGraw-Hill.

Chicago Style Citation

Sudman, Seymour, and Edward Blair. Marketing Research: A Problem-solving Approach. Boston: Irwin McGraw-Hill, 1998.

MLA Citation

Sudman, Seymour, and Edward Blair. Marketing Research: A Problem-solving Approach. Boston: Irwin McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.