APA Citation

Sullivan, L., & Bennett, S. (2012). Hey, Whipple, squeeze this!: The classic guide to creating great advertising (4th ed.). Hoboken, N.J.: Wiley.

Chicago Style Citation

Sullivan, Luke., and Sam Bennett. Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Advertising. 4th ed. Hoboken, N.J.: Wiley, 2012.

MLA Citation

Sullivan, Luke., and Sam Bennett. Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Advertising. 4th ed. Hoboken, N.J.: Wiley, 2012.

Warning: These citations may not always be 100% accurate.