Murray, J. A., & O'Driscoll, A. (1996). Strategy and process in marketing. London ; New York: Prentice Hall.
Chicago Style CitationMurray, John A., and Aidan O'Driscoll. Strategy and Process in Marketing. London ; New York: Prentice Hall, 1996.
MLA CitationMurray, John A., and Aidan O'Driscoll. Strategy and Process in Marketing. London ; New York: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.