APA Citation

Evans, J. R., & Berman, B. (1995). Principles of marketing (3th ed.). Englewoods Cliffs, NJ: Prentice Hall.

Chicago Style Citation

Evans, Joel R., and Barr Berman. Principles of Marketing. 3th ed. Englewoods Cliffs, NJ: Prentice Hall, 1995.

MLA Citation

Evans, Joel R., and Barr Berman. Principles of Marketing. 3th ed. Englewoods Cliffs, NJ: Prentice Hall, 1995.

Warning: These citations may not always be 100% accurate.