APA Citation

(1997). Marketing: Concepts and strategies (3rd european ed.). Boston New York: Houghton Mifflin.

Chicago Style Citation

Marketing: Concepts and Strategies. 3rd european ed. Boston New York: Houghton Mifflin, 1997.

MLA Citation

Marketing: Concepts and Strategies. 3rd european ed. Boston New York: Houghton Mifflin, 1997.

Warning: These citations may not always be 100% accurate.