Churchill, G. A. (1991). Marketing research: Methodological foundations (5th ed.). Fort Worth: Dryden Press.
Chicago Style CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. 5th ed. Fort Worth: Dryden Press, 1991.
MLA CitationChurchill, Gilbert A. Marketing Research: Methodological Foundations. 5th ed. Fort Worth: Dryden Press, 1991.
Warning: These citations may not always be 100% accurate.