APA Citation

Quelch, J. A. (1989). How to market to consumers: 10 ways to win. New York: Wiley.

Chicago Style Citation

Quelch, John A. How to Market to Consumers: 10 Ways to Win. New York: Wiley, 1989.

MLA Citation

Quelch, John A. How to Market to Consumers: 10 Ways to Win. New York: Wiley, 1989.

Warning: These citations may not always be 100% accurate.