APA Citation

Ries, A., & Trout, J. (1989). Bottom-up marketing. New York: McGraw-Hill.

Chicago Style Citation

Ries, Al, and Jack Trout. Bottom-up Marketing. New York: McGraw-Hill, 1989.

MLA Citation

Ries, Al, and Jack Trout. Bottom-up Marketing. New York: McGraw-Hill, 1989.

Warning: These citations may not always be 100% accurate.